November 10-12, 2022

Discover The "All-Star" Speaker Line up!

I pride myself on seeking out the "underground ninjas" that are out there doing some really amazing things but don't leave their bat caves much. I love luring them out and having them share all of their goodies.

On top of the underground SEO's we have speaking, I am REALLY EXCITED by some of the incredibly BIG NAMES we have wrangled to speak at our event this year! **More Info Coming On Each Speaker & Their Topic**

This is a 3-Day EARLY, EARLY BIRD Special while I get all the speaker info and agenda together. After that, it will obviously be more expensive, so get your tickets NOW!

Dori Friend
Founder, SEORockstars

The entire event is 100% NO Pitch!

It is 100% jam packed with SEO Knowledge Bombs. You will hear things you have never heard about before. We will be busting SEO myths and delivering SEO Test results and Case Studies that will only be shared at the event.

Listen to Massively Tested, Proven SEO
Results Found NOWHERE ELSE!


Dear SEO Extraordinaire,

Let's be real...theory is bullshit.

I admit I love hearing the "science" of SEO... listening to Google conspiracy theories... and the latest search engine gossip sucks me in more than an episode of Orange is the New Black...

But I don't base my rankings around the theory & gossip and I certainly don't base my business around it... because in the end, it's all worthless.

I only base my SEO strategy on what is tested and proven!

Since 2011 when Panda started smashing up and eating web businesses, it's been a SEO blood bath, but unlike thousands of people who left SEO, or the dozen of guru's that have popped up since then, my buddies and I have made it through and are STILL HERE. And..


And the only thing I can tell you is that you have GOT to test because I can honestly say that my buddies and I are on the "bleeding" edge of it AND have documented data that goes against everything that Google tells us! Crazy stuff! (and I know, right? Google not telling us the truth?) CRAZY, CRAZY STUFF!

Grab your tickets and I’ll see you soon!


We ALWAYS get Rave Reviews!

Grab your tickets and I’ll see you soon!


Come and hang out with the Speakers


On November 9th, the day before the main conference, the speakers, myself, and other VIP guests come together for what I like to call, "A Day of Mischief, Maheam & Madness." And just like in the old days...

Olden' Days Rangers

It's a day of Comroderee.
It's a day of Connections.
It's a day of Building...

It's a day of Knowledge.
It's a day of Festivity.
It's a day of Expansion...

But most of all, it's a day of Tribute!

It's my way to thank the speakers to come in from the wild to share their tales of winning the wild, wild west.

Come join us in the adventure.

Olden' Days Rangers

Subject To Change, (but probably not ;-)


Free Breakfast Offered By The Hotel

9:00 - 10:00 AM Lisa Parziale
Why SEO is Not Enough - The #1 Reason Your Customers Quit and How to Ensure They Never Leave (And Pay You More)

What You Get: Landing SEO customers is not easy and helping them see your value is even harder. Imagine if your phone rang only with customers calling to tell you how happy they are with the results you are getting them! If you have churn in your business or pull your hair out with difficult customer calls, making you want to quit SEO, this presentation will change your life.

10:00 AM - 11:00 AMNick Jordan
0 to 1,500,000 Organics/Month With JUST Content

What You Get: Nick explains his tep by step guide on how we grew an A16 portfolio company from 0 to 1,5000,000 organics/month, and a seed stage to a $210m series B valuation from the #1 VC firm, A16. Without backlinks, without technical stuff – just great content.

Bruno Souza
11:00 - 12:00 PMBruno Souza
Mastering CRO + SEO - How to Deliver 200% More Results While Actually Working Less & Getting Paid More

What You Get: Learn how you can maximize your results with the powerhouse combination of CRO and SEO. Bruno will share how you can add 50-300% increases in revenues within 1-3 weeks. Get step by step SOPs to get you started on your journey to getting paid more while working less.

1:00 - 2:00 PM Lee Witcher
SEO Through The Eyes Of A Tester

What You Get: Google is having problems scaling. How does that affect testing and SEO? You'll learn the tipping point of when techniques like correlation, meta studies, and others generate good information and when might they mislead.

2:00 - 3:00 PM Carolyn Holzman
Applied Forensic SEO - A New To Me Site

What You Get: Carolyn shows you what to do if you have a new client or a new agency client whose website history is unknown (or no one wants to own up to it) and not ranking well. She walks you through her process of discovering the history and issues many other SEOs don't find. She'll also provide a forensic checklist.

3:00 - 4:00 PMChris Palmer
Real Results Backed With Testing For Game Changing Local That Moves The Needle

What You Get: Chris is all about Local SEO. He will be talking about game-changing local SEO tips and tricks backed by real results, plus other SEO tests conducted related to maps and local rankings.

4:00 - 5:00 PM PSTMichael Merlino
The Underground "Brand" Secrets That Slingshot Google Rankings In 2022

What You Get: Mike will show you his nuanced approach to brand elements as they relate to SEO. Learn more about his simple and effective brand signals approach that Google eats like candy on Halloween night.


Free Breakfast Offered By The Hotel

9:00 - 10:00 AM Barry Rolapp
Real The Web At Its Core: CWV For Beginners

What You Get: Barry knows The Core Web Vitals reports and audits can be quite heady, especially for beginners. Get to know which important metrics to focus on plus how to facilitate more productive conversations with your developers when it comes to the technical aspects of SEO.

10:00 - 11:00 AMDanny Rios
Using Automation to Be An SEO Hero While doing Zero!

What You Get: Imagine spending 10 minutes entering a few pieces of data and the rest of your onboarding and client nurturing is handled for the first 6 months. Learn simple automations that can create a superior customer experience from start to finish and simplify your life.

11:00 - 12:00 PM PSTJesper Nissen
Cloud Stacking For Local SEO

What You Get: See how Jesper does Cloud Stacking for local SEO. Get to know his strategies to rank and promote sites using the cloud stacking method.

1:00 - 2:00 PM Derek Booth
Finding Keywords With The Default Google Ads Setup

What You Get: Learn how keyword research should be done. Discover some excellent keywords very quickly, and get instant, actionable tips on how you can find niche phrases that can make the most differences to your marketing and SEO campaigns.

2:00 - 3:00 PM Honey Witcher
Advanced SEO Strategies Using Tested & Correlational Data

What You Get: There are endless amounts of data and resources available to help you improve your SEO. Honey goes through how to look at the data available to you, and figure out what it all means. You will then find opportunities that may lead to relevant and profitable search traffic.

3:00 - 4:00 PM Elisabeth Samuels
Web Design With An SEO Spin

What You Get: Web designers and SEOs often have had clashes when it comes to how a site should be. In this presentation, Elisabeth shows you how both disciplines can work and learn from each other, as well as evaluating both disciplines from a marketing perspective.

4:00 - 5:00 PM Chris Labbate
How to Implement an Entity SEO Strategy

What You Get: Learn how to implement entities, schema, and other semantic strategies. Learn how to implement them and add them to your SEO strategy to gain top rankings in Google.


Free Breakfast Offered By The Hotel

9:00 - 10:00 AM Marty Marion
The Power Of Search Engine Positioning

What You Get: Marty will be presenting a unique and provocative look at how positioning and the psychology of consumer and client decision-making impacts SEO, and why the application of buying intent needs to be turned upside down. It's guaranteed to shake things up.

10:00 - 11:00 AM Brock Misner
Expand Your Online Presence

What You Get: Learn how you can rank your site with different tips gained from Brock's 13 years of experience and how you can expand your exposure online, not just in search.

11:00 - 12:00 PM Ted Kubaitis
Minimum Viable SEO: Building SEO Frameworks That Succeed By Removing Everything You Don’t Need

What You Get: Ted Kubaitis has over 20 years of SEO experience and definitely knows what he is talking about. Last year, Ted said he wouldn't share this information, but now here he is in SEORockstars to tell us all the most valuable lessons he has learned. His presentation will teach you skills and give you a new perspective on SEO while pointing you in a direction to take your own SEO to the next level.

1:00 - 2:00 PM Lissa Duty
Assess Your Google Business Profile

What You Get: Every business needs to consider Google Business Profile optimization if they want to consistently reach local consumers. Lissa walks you through her online presence sel assessmnet to get a clear picture of the visibility of your current Google Business Profile (GBP).

200 - 3:00 PM Dixon Jones
Why most Keyword Research Is Wrong (And How To Do It Better)

Dixon Jones is the CEO of You will learn how to curate a better keyword research audit at both site level and page level, how to leverage Google Suggest and competitor data in Keyword research, how to group your keyword research into logical topic clusters, and a lot more. After his talk, you will write better content and know why you are writing better content.

3:00 - 4:00 PM Clint Butler
Bringing Together The Pieces

What You Get: Clint Butler is our top SEO guy for a reason. All these SEO talks about different topics, all these tips and tricks we've learned so far, how do you proceed with them? Which one should you prioritize first? Clint will go over some of the puzzle pieces and the results you can get by thinking strategically, not tactically.

4:00 - 5:00 PM Craig Campbell
Black HAT SEO Tricks

What You Get: You will learn some of the most up to date " Black Hat SEO " tricks and what is working in 2022. Craig loves to try and test different methods and will be sharing what is working currently aswell as sharing some amazing stories.

GET THE REAL STUFF From Our Independent Speakers

Do NOT Listen To Google
(They're Lying)
Do NOT Listen To Google's Gurus!
(They're Teaching You Stuff that's NOT TRUE!)



$2,297 $1,695

Buy Now


  • Access to 3-Day Event
  • Recordings of Event
  • Copies of Speaker Presentations
  • Copies of Contest Winners Manifestos

vip day with speakers

(Nov 9th With Speakers)
$2,997 $2,497

Buy Now


  • Same as Main Event... PLUS
  • Access To VIP Skype Group With Speakers

SEO package

$10,000 $4,997




This is a small conference. We keep the size of the group small so it's an intimate experience that let's you get connected. At least 50% of attendees in the audience are this years speakers, or have spoken in the past.

~ The caliber of our group cannot be overstated. ~

This is being put on by the founders of the SEOIntelligence Agency, so you know you are going to get the LATEST scope on what is working and what is not.

And because of that, I chose Speakers whose SEO practices and the SEO information they give out correlate with our tests findings. We have done well over 700 tests so we know when someone is bullshitting or not.

You will get information that is:

  • Up to date
  • Leading edge facts, not skimpy theory based on myths
  • Tested and proven to work
  • Strategies that others don't talk about
  • SEO you can take to the bank

It is hard to describe but once you have been to an SEO Rockstars event you will “get it” and say "Oh, yeah. Dori DID say it would feel like this; no snooty people allowed."

For me, personally, some of the most important people I've met in this business have come from my SEORockstar events and I know, for a fact, I would not be where I am today without those contacts.

Grab your tickets and I’ll see you soon!

Get Your Ticket


Dori Friend

P.S... 11 years, I can hardly believe it! I mean, that is a loooong time!

Each year I say I am not doing it again; it costs a lot of money and is a lot of hard work to put on a purely PITCH-free event, but every single year I start hearing from people checking in to see when they can buy their early bird tickets and convincing me that I HAVE to do it again! So here I am. 11 years later. lol

P.S.S... Over the years, there have been many attempts to knock-off SEORockstar's honest, down-to-earth, SEO vibe. I've even heard of the others telling their prospected attendees that "their" event will be, or is, better than SEORockstars. All I can say, it's a great feeling to be the founder of "the" event to beat. :)

I guess that's why our attendees keep coming back!

The Hotel

Embassy Suites Dallas - Lovefield

4.4/5 Excellent

Guests rated this property 4.6/5 for cleanliness.

Popular amenities

  • Pool
  • Breakfast included
  • Pet friendly
  • Free airport shuttle
  • Air conditioning
  • Restaurant

Popular Location 3880 W Northwest Hwy, Dallas, TX, 75220

Closest Airport: Dallas, TX (DAL-Love Field)

Explore the area

  • Popular Location Bachman Lake Park: 4 min walk
  • Airport Dallas, TX (DAL-Love Field): 8 min drive
  • Popular Location Zero Gravity Thrill Amusement Park: 12 min drive


How It's Going To Work


SEORockstars is sponsoring an all-out battle of the SEO Guns. You don't need to buy a ticket to the event to patriciate, but you DO NEED TO REGISTER TO WIN.


On Tuesday, September 13th, we will provide all contestants with the designated keyword for them to do their best to out-rank their competitors on Google.

THE RULES ARE, there are no rules. Just like in an old wild west gun fight, anything goes.

There will be three categories contestants can compete and win in.


Do YOU have what it takes to be the SEORockstar's 2022 Gun-Slinging Bandito?